Ursula McKinley

Ursula McKinley

Marketing Specialist, Photo Booth Marketing
How to ‘actually’ market a Photo Booth Business // Marketing Plan V Marketing Fail The real 'p' in PR:
Seminar Talk: How to ‘actually’ market a Photo Booth Business No business is born and made without a story behind it. Learn some very, very honest truths about Ursula’s business journey, and listen as she delves into the scary world of marketing covering 5 things you must do to actually market a photo booth business; Master Class: Marketing Plan V Marketing Fail The real 'p' in PR - Personal branding & reputation management Social media sucks - How to choose the right platform for your audience and not yourself Get giddy with Google My Business - This platform must become your best friend in 2022 WTF is SEO - Kind of speaks for itself Master Class: PR Basics to position, promote and grow your Photo Booth Business Marketing is all about consistency, and it doesn't work if you don't include all the key components from research and planning, to developing your key messaging and content for each target audience, and the final implementation of each marketing tactic. One of the most valuable and cost-effective ways to market a business is through traditional PR: building and maintaining lasting relationships it everything in business. In this masterclass we will explore what PR is, 6 key PR components you need for your photo booth business and how to develop a PR strategy for 2022/23. - Turn every publicity opportunity into good PR - PR events - Networking - Brand ambassadors - Sponsorships - Partnerships with other brands - PR stunts and guerrilla marketing

Ursula is the master queen of marketing. There is no end to what she can provide you to propel your business forward.

Ursula Murphy is a professional marketer with 20 years’ experience in Branding, PR, Marketing and Event Management. She spent 13 years at agency working with global brands such as Hilton, Subway and Google, before launching her own business UM Consultants.

A leader in her field, she is a member of the Chartered Institute of PR, a Fellow of the Chartered Institute of Marketing, a Google graduate and sat on the Marketeer’s board for Facebook in Europe for 5 years.

One of Ursula’s initial clients, was the first mirror photo booth company in Ireland. Seeing a gap in the market between PR, Events, Digital Marketing and Photo Marketing the company was rebranded, relaunched and Ursula became the co-founder of Media Lab NI.

The company now hosts 14 different photo booth products and utilises a number of software’s to undertake 300 weddings and 200 corporate events each year. In addition, the company manages an array of large corporate activations and permanent installs across the UK, Ireland and Europe. Fast forward 3 years and, she was implementing the marketing for 22 photo booth companies across the world before developing a concept with her business partner to help Mirror Booth Owners professionally position and market their business with a monthly marketing subscription website Mirror Booth Club.

To date Ursula and the team have created over 400 professional marketing videos, 6,000 professional marketing images, 100 hours of professional training and mentored in excess of 2,000 owners across the globe. She has helped new owners to grow a sustainable business, and even assisted them in securing many 6 figure jobs. In additional Ursula has helped to create and launch 170 photo booth brands, their marketing materials and websites.

Ursula and her team, aren’t ready to sit still, 2022 will see them launch a new global photo marketing agency SWAGGER.com and MBC has been transformed into www.photoboothmarketing.com bringing a new innovative hub for owners and suppliers to come together, learn and grow their businesses collectively – driving the photo booth industry forward!